The Pajaro Valley Chamber of Commerce and Agriculture is pleased to announce the 2026 Annual Awardees.
These are the people who have gone above and beyond to make the Pajaro Valley an amazing place to live and we are proud to celebrate their accomplishments.
Dominic & Martha Muzzi
Lifetime Achievement
Dominic & Martha Muzzi
Lifetime Achievement
Dominic and Martha Muzzi’s story is one of resilience, family, and a deep-rooted love for the community they’ve called home for decades.
Dominic arrived in North America in 1950, emigrating from Calabria, Italy with his parents and seven siblings in search of a better life. After spending time in Canada the family eventually settled in the Bay Area. Midway through his senior year of high school, Dominic moved to Pescadero where he would meet Martha, the beginning of a lifelong partnership in both life and business.
The two were married in 1962 and soon began building their future together. After a few years in Santa Cruz, they settled in Watsonville, where their roots would firmly take hold. It was here that Dominic and Martha began farming in the 1960s, growing fresh vegetables along the Central Coast.
As their family grew with the arrival of their children, Dominic Jr. and Lisa, so did their business. Their children were raised alongside the fields, learning the value of hard work, responsibility, and family from an early age. In 1975, the Muzzis opened a roadside produce stand, where Martha became a familiar and welcoming presence to so many in the community.
That same spirit carried into the growth of their business. In 1984, Watsonville Produce was established, expanding their reach into cooling, sales, and shipping. Over the years, the company earned a reputation for quality, food safety, and exceptional service, the values that remain at the heart of everything they do. Continued growth led to the expansion of processing facilities in Moss Landing and Yuma, Arizona, and in 2007, the family became managing partners of Blue Ribbon Frozen Foods in Watsonville.
Never one to stand still, the family took another step forward in 2012 with the creation of Muzzi Family Farms, to handle sales for both fresh and frozen products being processed at the family businesses.
But for Dominic and Martha, success has never been measured by business alone. Their greatest pride lies in the relationships they’ve built, the community they’ve supported along the way and their children. Over the years, they have shared their time, energy, and resources with local organizations throughout the Pajaro Valley.
Their journey is a testament to humble beginnings, unwavering faith in God, and the power of family.
Through hard work, perseverance, and a genuine love for what they do, Dominic and Martha have built something beyond a single business, they have built a family of companies that continue to grow. Dominic and Martha’s values are carried forward through the companies and the people who are a part of them.
Today, they remain deeply grateful for the friendships they have made and the community they continue to cherish. Their story is not just one of achievement, but of appreciation.
Kirk Schmidt
Man of the Year
Kirk Schmidt
Man of the Year
Kirk Schmidt’s leadership has quietly but profoundly strengthened the Pajaro Valley.
His long-standing service with the Santa Cruz County Fair Foundation reflects a deep commitment to one of our community’s most important gathering places. His steady guidance has helped ensure the fairgrounds remain a vibrant resource to our community and a place that preserves the region’s vital agricultural roots.
Kirk’s leadership in the agricultural community has been invaluable. Through his work with the Santa Cruz County Farm Bureau—including serving as President and being named Farmer of the Year twice—he has been a strong advocate for local growers and a respected voice advancing the sustainability and success of our region’s farming industry. He has also generously shared his expertise beyond our region, working with Rotary International and other programs to support farmers both locally and around the world. Through hands-on training, mentorship, and technical assistance, he has helped strengthen agricultural practices and improve livelihoods in communities across the globe.
His expertise and leadership with the Community Foundation of Santa Cruz County has helped direct significant investment into local nonprofits, strengthening the fabric of our community in lasting ways. Also of note, at a critical time when our local hospital faced closure he stepped in when many were hesitant to get involved. He roll up his sleeves, took a careful look at the hospital’s financial status, plan and promise and provided the confidence needed for others to invest. This resulted in preventing closure and returning the hospital to community ownership.
Kirk has demonstrated a lifelong commitment to leadership, community service, and agricultural innovation in the Pajaro Valley and beyond. His decades of service reflect a deep dedication to improving local institutions, advancing sustainable agriculture, and supporting global farming communities.
Community Leadership & Service
Kirk has held numerous influential leadership roles across Santa Cruz County and the Central Coast, contributing his expertise in governance, finance, and community development:
• UC Santa Cruz Foundation Board of Trustees (2025–Present)
• Community Foundation of Santa Cruz County (2017–2025)
o Treasurer (2023–2025)
• Santa Cruz County Fairgrounds Foundation Board Member (2015–Present)
• Pajaro Valley Chamber of Commerce and Agriculture Board (2012–2018)
o Chairman (2017)
• Monterey Bay National Marine Sanctuary Advisory Council (2000–2016)
o Chair (2012–2014)
• Pajaro Valley Water Management Agency (2010–2026)
o Chair: Rate & Best Management Practices
• Rotary Club of Freedom, California
o President (2010–2011)
• Agri-Culture (non-profit) Board Member (1997–2013)
Kirk’s business leadership was also recognized when Quail Mountain Herbs received the Pajaro Valley Chamber of Commerce Business Excellence Award twice.
Agricultural Leadership & Innovation
Kirk’s career in agriculture spans decades of leadership, entrepreneurship, and environmental stewardship:
• Executive Director, Central Coast Water Quality Preservation, Inc. (2005–2018)
o Led a nonprofit focused on water quality monitoring and education for Central Coast agriculture
• Vice President, HerbThyme Farms, Inc. (2004–2005)
• President, Quail Mountain Herbs, LLC (1991–2004)
• Founding Partner, Quail Mountain Herbs (1979)
• President, Watsonville Roses, Inc. (1995–Present)
His contributions have helped shape sustainable farming practices and strengthen the regional agricultural economy.
International Agricultural Impact
Kirk has shared his expertise globally, supporting farmers and agricultural systems in developing regions through training, consulting, and infrastructure projects:
• Uganda (2026) – Farm & fertilizer development and water well development (Rotary)
• Mozambique (2016, 2011) – Farm planning, irrigation, and grant development
• Malawi (2014) – Farm & irrigation systems
• Tanzania (2013) – Business planning and leadership training
• Thailand (2012) – Village water system (Rotary International VTT)
• Georgia (2010) – Greenhouse vegetable production
His international work reflects a commitment to improving food systems and livelihoods worldwide.
Industry Recognition & Leadership
• Santa Cruz County Farm Bureau
o Farmer of the Year (2000, 2003)
o President (1993–1995)
o Board Member (1989–1997)
• Monterey County Farm Bureau Board Member (2001–2003)
• United Fresh Fruit & Vegetable Association Leadership Fellow (1996)
Teaching & Mentorship
Kirk has shared his knowledge with students and professionals, shaping future leaders in business and agriculture:
• Lecturer, Agricultural Finance, California State University, Monterey Bay (2007)
• Instructor, Business Law, Cabrillo College (1982–1986)
• International teaching in Mozambique (2012), focusing on business planning
Education
• Juris Doctor, University of Santa Clara School of Law (1976)
• Bachelor of Arts, Social Science, University of California, Berkeley (1972)
Conclusion
Kirk’s career reflects an extraordinary blend of local leadership, agricultural excellence, and global humanitarian impact. His sustained commitment to community service,
environmental stewardship, and mentorship makes him a truly deserving to receive the title of Man of the Year.
Michele Bassi
Woman of the Year
Michele Bassi
Woman of the Year
Michele Bassi has been a longstanding member of the Santa Cruz County community for decades. After 32 years in banking, she followed her passion for serving others and is now the Chief Development Officer for Second Harvest Food Bank Santa Cruz County. She has led the development team in record-breaking fund-raising efforts and is excited about the future of Second Harvest. She spent 22 years at Wells Fargo Bank and was most recently a Senior Vice President at 1st Capital Bank. Michele’s community involvement includes serving as Board President of Cabrillo College Foundation, Past President of Santa Cruz County Fairgrounds Foundation, former Board Member of Nonprofit Connection Santa Cruz and a Past President and Board Member of Capitola Aptos Rotary. Michele has also served as President of both Second Harvest Food Bank Santa Cruz County and was a founding Board Member of Digital NEST. Michele’s dedication to community service has earned her numerous awards, including the Woman of the Year Award from the Aptos Chamber of Commerce in 2018, Be The Difference Award from the Volunteer Center of Santa Cruz County in 2019 and 2023 as well as Community Champion Award in 2021 and Sweetheart Award in 2019 from Meals on Wheels. She has also been recognized as one of the 15 Women to know in Santa Cruz County in 2025. She holds a Bachelor of Science Degree in Accounting from California State University, Fresno and a graduate degree in banking from Pacific Coast Banker School/University of Washington (2020).
C&N Tractors
Business of the Year
C&N Tractors
Business of the Year
Along with being an agricultural community business since 1974, C & N
Tractors is very involved in the community including; the Pajaro Valley
Chamber of Commerce Business Expo, Santa Cruz County Fair, San Benito
County Fair, Santa Cruz County Fairgrounds Foundation, Monterey County
Farm Day, Farm Bureau, equestrian shows such as the Tri-County Riders and
Central Coast Show Series, Salinas and Capitola Touch-A-Truck, and the
Down to Earth Women Lunch and much more!
Their involvement in providing exceptional care to their many customers who
keep the agricultural and construction industries moving and producing is
extensive. The team at C&N Tractors is also dedicated to being highly involved
in the community. Julie Oliver has served for years on various Boards as well
as encouraging her team to serve on Boards of Directors as well as volunteer
at countless events throughout the tri-county area.
Key Accomplishments
1. Long-standing agricultural presence since 1974.
a. Established in 1974, showing decades of stability and experience
in the farm equipment industry.
b. Became trusted partner for generations of farmers in the
Watsonville and Central Coast region.
2. Major regional dealership status.
a. Recognized as one of the largest Kubota dealerships in the U.S..
b. Holds strong market presence across Central California and
beyond.
3. Exclusive and strategic product partnerships
a. Authorized dealer for major brands:
i. Kubota (tractors and heavy equipment
ii. STIHL (power tools)
iii. Gearmore (implements)
iv. Landpride (implements)
v. Brouwer (sod harvesters)
b. Serves as a Brouwer dealer for California and Arizona, expanding
regional influence.
4. Comprehensive “one-stop-shop”
a. Offers full-service solutions:
i. Equipment sales (new and used)
ii. Parts and inventory
iii. Repairs and maintenance
iv. Small engine service
v. Rentals
b. Maintains well-stocked parts departments to reduce downtime
for farmers.
5. Advanced service and customization capabilities
a. Provides rapid-response repairs and services, minimizing
equipment downtime.
b. Operates and manufactures Bug-Vacuums
6. Strong community involvement and support
a. Assisted local farmers during crises (e.g., flood recovery repairs at
no cost in some cases)
b. Active participant in local events like the Pajaro Valley Business
Expo
7. Customer-focused service reputation
a. Known for:
i. Personalized service
ii. Long-term customer relationships
iii. Going beyond standard sales to support farm operations
b. Emphasis on post-sale support and relationship-building, a key
differentiator
8. Operational resilience and reliability
a. Continued operations during difficult conditions (e.g., regional
flooding), demonstrating business continuity and reliability.
9. Forward-looking strategy and innovation
a. Investing in:
i. Precision agriculture technologies
ii. Employee training
iii. Digital tools (online parts ordering, service scheduling)
b. Actively adapting to changing agricultural technology and market
demands.
Slavic American Cultural Organization - SACO
Organization of the Year
Slavic American Cultural Organization - SACO
Organization of the Year
SACO provides cultural experiences to the many creation people in the Pajaro Valley. Apple orchards started with the Croatians bringing their farming skills to the Pajaro Valley. They have various fundraisers to give scholarships and keep the heritage alive.
MISSION STATEMENT
*to bring the Slavic Community of the former republics of Yugoslavia together in a proud body,
*to instill in the membership, a pride in the cultural heritage and traditions of those Slavic people,
*to inform and educate Slavic-Americans, as well as others, of and in our culture and history,
*to inform the community of the contributions of Slavic-Americans to this community and continue these contributions, and
*to provide social and recreational activities for the membership and the community at large.
Introduction
On February 22, 1979, a small group of Serbo-Croatians gathered together to establish a local club/organization to share their language, culture, traditions, and ancestry within the city of Watsonville and surrounding area. From this meeting, the Yugoslav American Cultural Organization, YACO, was established. The former Republics of Yugoslavia included the present day countries of Bosnia Herzegovina, Croatia, Macedonia, Montenegro, Serbia, and Slovenia. After the establishment of these countries in the 1990’s YACO became the Slavic American Cultural Organization, SACO.
Presently, their organization has over 400 active members located in the city of Watsonville, as well as throughout California, in New York, Washington, Connecticut, and in other parts of the United States. Today, the organization and its members continue to share the traditions of the Slavic culture by hosting several events throughout the year for SACO members and the city of Watsonville community. Proceeds from fundraising events and the surrounding communities enable the organization to fund our high school scholarship program and to maintain our lease of the P.V. Columbian Hall. In addition, they regularly participate in additional community events, as they connect to other organizations with similar goals, in Campbell, Delano, Fresno, Los Angeles, San Francisco, and San Jose, which enables them to share history, heritage, and contributions with the Watsonville community and Pajaro Valley.
Since 2015, the Student Ambassador and Exchange Program, known as SAEP, under the guise of a group of SACO members, has worked tirelessly to make this program viable. Students are selected to travel to the former Yugoslav republics to immerse themselves in the culture, language, and heritage. The students’ trip focuses on their ancestral link to their heritage. It is the hope in alternate years, students from the former Yugoslav republics would travel to Watsonville and would also visit other scenic areas in California. These students would learn about the American culture and the rich history of the Pajaro Valley, specifically the Watsonville community and its connection to the former Yugoslav republics.
Community Outreach
• In the early 1950’s to the late 1980’s the Yugoslav Radio Program was broadcast on KOMY radio every Sunday. It was started by Andrew and Millie Soldo along with their son Bob. Years later, upon the death of Millie, Ann Soldo joined Andrew on the program.
• In the mid 1980’s, YACO/SACO published and sold a record album entitled, Harmonija of the Pajaro Valley, which contained selections of Croatian folk songs.
• Also in the 1980’s SACO also held a performance by Dubrovacki Trubaduri and Kico who came directly from Croatia and were touring the United States.
• SACO publishes the Kalifornski, our tri-annual newsletter, sent to all members, as part of their yearly membership. The newsletter highlights our activities, shares recipes, and gives information about other Slavic organizations along with their activities.
• In March of 2015, former SACO President Patricia Gospodnetich Solano was recognized as the honoree at the Annual YMCA International Women’s Day celebration.
• In July of 2015, Watsonville Mayor Dr. Nancy Bilicich presented a Watsonville City Council Proclamation honoring SACO for its 36 years of service to the community.
• In 2016, SACO set up a Facebook page, which shares the organization’s events, membership information, scholarship applications, and communication avenues.
• As a new member in 2016, SACO continues to be a non-profit, member of the Pajaro Valley Chamber of Commerce and Agriculture.
• In September of 2016, at the Kirigin Winery’s 100th Anniversary and Harvest Festival located in Gilroy, SACO provided a booth highlighting our Croatian culture and roots.
• In 2016, SACO participated in a Chamber of Commerce monthly mixer at Carmona’s. The evening’s non-profit drawing proceeds were designated to SAEP.
• In December of both 2016 and 2017, SACO participated in the Holiday Tree Lighting and Multicultural activities located at the Watsonville City Plaza with booths that shared coloring activities for the children, desserts, native costumes and music.
• In April of 2017, SACO participated in the Pajaro Valley Chamber of Commerce and Agriculture’s Business Expo, “Making Connections,” at the Santa Cruz County Fairgrounds.
• In the summer of 2017, SACO members participated in the creation of a mosaic medallion representing the Croatian migration to Watsonville
and the Pajaro Valley, which is placed at the southwest corner of Main Street and Maple Street in downtown Watsonville. • In February of 2019, SACO began our organization’s year-long 40th anniversary celebration. We commemorated with aprons, wine glasses, and emblem pins for purchase.
• In 2019, SACO’s Apple Logos were affixed to the entrance of Watsonville’s Business District Monuments on Main Street and Highway 129, acknowledging our longstanding presence in the community.
• After several functions, food is donated to the Watsonville Fire Department and Holy Eucharist Church, who will feed the needy every Monday.
• The Ag History Project located at the Santa Cruz County Fairgrounds benefits from recycled plastic, glass, and aluminum drink containers after our events.
• Notable Croatian Family contributions:
o Buildings—Derpich (Miramar Restaurant), Jack’s Cigar Store, Lettunich Building, Resetar Hotel, and Charles Sambrailo Paper Company.
o Cold Storages and Apple Sheds
o Bakich
o Balich
o Braycovich
o Buak
o N. Butier
o Butier and Bulich Brothers
o Proctor Lettunich
o Madesko
o Marinovich
o Matiasovich
o B. Pista
o Resetar Brothers
o P. N. Scurich
o Stephen Scurich
• Apple Label Murals located on buildings throughout the city
o Bachan Fruit
o Lettis
o P. N. Lettunich
o B. Pista
o Resetar Brothers
o P. N. Scurich
o P.P. Stolich
Literary –
Non Fiction History--“The Slav Community of Watsonville, California”. Two books that chronicalize the settlement of the Slavic migration from Europe to the Central Valley from the 1800’s--Tom Ninkovich
Blossoms into Gold-- Donna F. Mekis and Kathryn Mekis Miller
This book chronicles the history of the immigrants from the Konavle Valley in Croatia to the Pajaro Valley.
Fiction –
The Apple King
The California Immigrant
Where Flowers Grow—all authored by Barbara Anne King
• Many of their members have served as elected officials for the City of Watsonville, the County of Santa Cruz, and the County of Monterey.
City of Watsonville elected officials: Dr. Nancy Bilicich, Betty Kosovia Bobeda, Louis Gluhan
County officials: Greg Caput, Nick Drobac, Judge Charles “Chick” Franich, June Borina Schnacke.
Monterey County elected official: Mark Del Piero
• In 2022 SACO signed a lease with the P.V. Columbians to secure the hall for monthly meetings and functions.
• In May of 2022, SACO held our first Chamber of Commerce and Ag Mixer at the new hall.
• In November of 2022, SACO held a “Watch Party” at our hall to view the World Cup with Croatia playing against Canada. Croatia eventually took third place.
International Connections
• In years past, the organization has hosted musical/cultural groups open to members and the residents of the City of Watsonville and surrounding counties.
• SACO members regularly attend Slavic events in Campbell, Delano, Fresno, Los Angeles, Sacramento, San Francisco, San Jose and Seattle, Washington.
• In July of 2015, at the annual summer picnic, SACO hosted a guest of honor, Tomislav Vlahutin, Consul General from Croatia, assigned to Los Angeles.
• In February of 2016, SACO hosted a reception and meeting in Watsonville at Driscoll’s Inc. on Westridge Drive, with the City Manager of Dubrovnik, Dr. Igor Deranja, and the Mayor of Dubrovik, Mr. Andro Vlahusic, to discuss the future of the SAEP
Program.
• In June of 2018, SACO/SAEP sent their first group of seven high school students from surrounding communities and counties to Croatia and Montenegro for a two week cultural exchange.
• On September 11, 2018, The City of Watsonville’s City Council approved SACO’s request to establish a Sister City relationship with Cavtat, Konavle, Croatia.
• For ten days in February of 2019, SACO and its members hosted Ivo Radonic, Deputy Municipal Prefect, and Mario Curic, Head of the Department of General Affairs, from Cavtat, Konavle, Croatia. They toured the City’s Police Department, Fire Department, and the Water Treatment Plant. SACO members set up visits to the Martinelli Apple Cider processing plant, Driscoll’s Research and Development Laboratory Center and strawberry fields, local apple orchards,
vegetable row crop fields, and local Catholic Cemeteries. They attended an evening game of the Santa Cruz Warriors. They enjoyed a full day of sight-seeing in San Francisco from S.F. Giants’ Oracle Park to Fishermens’ Wharf to the Golden Gate Bridge, to Coit Tower, with lunch overlooking the Pacific Ocean. • On February 23, 2019, The City of Watsonville and representatives, Ivo Radonic and Mario Curic from Cavtat, Konavle, Croatia, signed the official documentation establishing the Sister City Relationship.
• On September 25, 2019, SACO hosted a dinner at the California Grill for Ivan Sentic and Romana Malojodzic, officials from the City of Dubrovnik.
• On February 25, 2022, and February 26, 2023, Renee Pea, Consul General of Croatia, located in Los Angeles, attended the SAEP dinners at the Seascape Golf Club. Ms. Pea has remarked that SACO/SAEP is the only Slavic organization in the United States that has a Student Ambassador Exchange Program.
Events
• Since the establishment of YACO/SACO and before COVID, SACO annually hosts a Christmas Dinner, April Lamb Dinner, and July Picnic that have been enjoyed by members and the community.
• In the years of 2016 through 2020 and 2022, SAEP has held cocktail/ dinner events to raise funds for the Student Ambassador and Exchange Program. A variety of venues were enjoyed by the attendees: The Knights of Columbus Hall in Watsonville, the Marriott Hotel in Monterey, the City of Watsonville Civic and Administration Building, and the Seascape Golf Club in Rio del Mar.
• In October of 2017, 2018, 2019, 2021, and 2022, SAEP hosted it’s annual BBQ fundraiser at the Pajaro Valley Historical Association. The event allows attendees to view the exhibit honoring Slavic Americans and their history in the Pajaro Valley. This display is located in the Borina Archive Building.
• In 2020, due to COVID 19, annual events took on a new look. SACO/SAEP hosted “Drive through dinners,” which included a Pasta
dinner, Christmas dinner and a Lamb BBQ. The organization was able to provide the community with the menus of past events, keeping members at a safe distance and wearing masks, according to the Santa Cruz County COVID-19 protocal. They were fortunate to resume the Annual picnic in July of 2022. • In 2021 due to COVID 19 concerns, SAEP put together a Drawing with five prizes. This helped to continue to build the SAEP funds, in order to send future Student Ambassadors to Croatia and Montenegro for a two week cultural exchange in the summer of 2022.
• They have been exceptionally grateful to the many locally, elected government officials or representatives who have and continue to attend our events. Jimmy Panetta, U.S. House of Representatives, Mayors, past and present of Watsonville and Monterey, City Council members, past and present from Watsonville and Monterey, Santa Cruz County Supervisors, past and present, are just a few.
Scholarships
• Beginning in 1981 to the present, SACO has awarded scholarships to local high school seniors planning to attend advanced higher education or trade schools. The total amount awarded to students receiving scholarships is over $240,000.00.
• The total to date, SACO has presented over 210 student scholarships.
• In June of 2018, SACO/SAEP sent their first group of seven high school students from Kern, Monterey, San Benito, and Santa Cruz, counties to Croatia and Montenegro for a two week cultural exchange. SAEP awarded scholarships to each student to cover one half of the trip’s cost.
• In July of 2021, SACO established the Peter John Kovacich Memorial Scholarship. He was a longtime resident of Watsonville, past owner of the Del Monte Restaurant and Hotel, and a beloved member of SACO, since its inception.
• In July of 2022, SACO/SAEP sent their second group of eight high school students from the counties of Kern, Monterey, San Benito and Santa Cruz, to Croatia and Montenegro for a two week cultural exchange.
Once again, SACO/SAEP covered one half of the cost for the trip per each student.
Goals
• Through our SACO sponsored events, the organization hopes to increase our scholarship, fund awards to local high school students.
• Due to the success of their May 2022 Chamber Mixer, SACO hopes to host a future event.
• SACO/SAEP continues to work with our friends and the dignitaries in Croatia and Montenegro to bring high school students to Watsonville to share in the history and economy of Santa Cruz County and California.
• SACO is collaborating with Inspira to complete a permanent exhibit in the Ag History Building at the Santa Cruz County Fairgrounds, tracing and honoring the influence and contributions of our Slavic heritage, specifically in the City of Watsonville and Santa Cruz County. By viewing this exhibit, it is SACO’s hope that it will encourage other local ethnic groups to establish their display.
• To be a strong and contributing local organization, SACO will continue to engage in community events. Through our events, website and other similar organizations SACO strives to increase our membership.
• To readily connect with members, SACO hopes to advance the use of technology to keep members informed.
Cal Giant Skirt Steak BBQ
Event of the Year
Cal Giant Skirt Steak BBQ
Event of the Year
The annual skirt steak BBQ is the largest fundraiser for the California Giant
Foundation, California Giant’s 501c3. The BBQ is an employee-led fundraiser,
serving approximately 1,200 meals in the day. Event proceeds benefit the CG
Foundation and are matched generously by the founder, Bill Moncovich.
The event, which brought together over 1,200 community members, raised
$49,800 to benefit local organizations. This year’s fundraising milestone is a
testament to the community’s support and reflects their company mission to
nourish our community—their commitment to doing good.
The annual BBQ has grown from a small lunch for the sales team into one of
California Giant Berry Farms’ largest fundraising events. For $20, guests
enjoyed a delicious lunch of skirt steak, garlic bread, salad, fruit, and a
chocolate chip cookie.
Last year’s event holds special significance as it follows California Giant Berry
Farms being honored as the 2024 Food Donor of the Year by Second Harvest
Food Bank Santa Cruz County. The Food Bank recognized California Giant for
its steadfast support since 2016, which includes a donation of over 120,000
pounds of fresh strawberries, blueberries, raspberries, and blackberries last
year alone. The proximity to the Food Bank allows for an ideal partnership,
ensuring fresh, nutritious berries reach those in need. Beyond food donations,
California Giant has shown exceptional community commitment by
sponsoring key fundraising events and providing invaluable support during
crises, including a significant donation to the 2023 Flood Relief campaign for
neighbors in Pajaro.
The success of the BBQ is a team effort, with California Giant staff handling
every detail—from pre-planning and soliciting sponsorships to cooking and
serving. Every dollar raised is matched by California Giant Berry Farms’
founder, Bill Moncovich, further amplifying the event’s impact.
Proceeds from this event are distributed at the end of the year to a variety of
nonprofit organizations. Past recipients have included: CASA of Santa Cruz
County, CASA of Monterey County, CASA of San Benito County, Jacob’s Heart
Children’s Cancer Support Services, Kinship Center, Teen Kitchen Project,
Pajaro Valley Loaves and Fishes, Partnership for Children, Monarch Services,
and Pajaro Valley Shelter Services.