P.O.Box 1748 • 44 Brennan St. Watsonville, CA 95077 • ☎ (831) 724-3900


Become a Member

You and your business are valued in our community and are invited to take advantage of the many opportunities available with the Pajaro Valley Chamber of Commerce and Agriculture. A national study reveals that membership in your local Chamber of Commerce can significantly boost the image of your business among consumers and other businesses. There’s truth in the saying: “out of sight means out of mind”. Keep your business visible by being involved with the Chamber through the many networking events or sponsorship and advertising opportunities. Our Chamber has a very diverse membership and we strive to provide benefits for all businesses, both small and large. You will find that the Pajaro Valley Chamber of Commerce and Agriculture is a dynamic Chamber and we welcome you!

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Benefits of Chamber Membership

Member Information

Being a member of the Pajaro Valley Chamber of Commerce & Agriculture enhances your business’s favorability and reputation throughout the community. Studies show that if consumers know that a business is a member of their Chamber of Commerce, there is an 80% likelihood that they will patronize that business in the future. A great way to generate awareness about your status as a member is to incorporate the Pajaro Valley Chamber logo in any and all promotions, advertisements, and/or articles that your business is a part of. People feel a strong personal connection knowing that your business is local and involved. Create that positive response by using our Pajaro Valley Chamber logo.

Print Publication Directory

Each year, the Chamber prints 10,000 copies of our directory which is distributed all over the county. The Chamber also includes these in membership packets, relocation packets and is included in the Register Pajaronian.

Website Directory

You will be included in our website directory. People from all over the United States visit our website to inquire about the Pajaro Valley. Whether they are looking to relocate to our beautiful area, or are coming here on vacation, you want your future customers to find you right here on our website.

Annual Awards Dinner

This is the community event of the year. We honor the man, woman, event, organization and business of the year. The recipients are nominated by the community and celebrated at our Annual Awards Dinner in January. There are approximately 500 people in attendance and is a no-miss event.

Business Expo

This is the best-of-the-best when it comes to promoting your business. With almost 100 local businesses interacting with their future customers, we have had tremendous success in helping grow businesses through this event. Each year we have “Blackout Bingo” and folks must visit each exhibitor and have them stamp their card. This encourages networking and business contacts while having fun and winning prizes.

Monthly Mixers

Business After Hours mixers are FREE and held each month at a different hosting business. People are encouraged to bring plenty of business cards as well as a raffle prize to promote their business. Raffle prize donors are allowed to have a 30-second “commercial” to introduce themselves and their business as their item is raffled. Here’s what
the Pajaro Valley Chamber of Commerce does a little differently. The hosting business is encouraged to choose a non-profit to receive the raffle proceeds. We do this for several reasons. It allows the Chamber to help our area non-profits. This also creates a variety of attendees at our mixers each month. The non-profit invites their supporters, the hosting business invites their customers and with the Chamber attendees, it’s a different group of people to network and do business with each month.

Ribbon Cuttings

When a business has a grand opening, remodel or changes location, we do a ribbon cutting to celebrate. The entire community is invited along with the newspaper and City dignitaries. These are very fun and very well attended.


The Pajaro Valley Chamber of Commerce and Agriculture is committed to being a champion for our students. We work with the Superintendents of the Pajaro Valley Unified School District and have two programs in which we are actively involved:

Passport to Work

This is a fabulous program in which students who have met the requirements of good citizenship, outstanding attendance and good grades earn their Passport to Work. On behalf of the Chamber, we ask local businesses to participate by interviewing and employing qualified students. Businesses are listed on the PVUSD website and have reported finding some of their best employees through this program.


Businesses who have agreed to adopt a school, are encouraged to be involved with their school by encouraging students to succeed. This can be a gift certificate for perfect attendance or agreeing to read with a classroom once a month. Businesses can contact the principal and come up with ideas for participation. We invite you to attend our informational Breakfast in October at 8:30am at McDonald’s on Freedom Boulevard.

Weekly Bits and Blogs

Find out what’s happening in the Chamber and local businesses in a weekly e-mail. As a member, we welcome you to send us your press releases and promote events that you have happening. This is emailed to over 1,400 people each Tuesday morning. We also provide the opportunity to sponsor Bits and Blogs for $125 per month with your logo featured at the top of the e-newsletter.

Progress Newsletter

This is a quarterly newsletter which is mailed out to the Chamber membership as well as placed at local high-traffic businesses for folks to pick up and read. This is yet another great opportunity to advertise in an extremely well-respected organization.