Threshold Enterprises, Ltd. was founded in 1978 by CEO Ira Goldberg to distribute natural nutritional products.
Today, we work with more than 450 vendors and distribute more than 20,000 products in all 50 states and several international markets.
Threshold also manufactures two outstanding nutritional lines through our own manufacturing facilities or through certified contract manufacturing partners: Source Naturals®, and Planetary® Herbals.
We are headquartered in Scotts Valley, with distribution centers in Santa Cruz and Virginia, as well as a receiving center in Watsonville.